About UrbanBody

Our vision is to provide an elevated skin care experience for the melanin rich. We not only want to nourish your skin - we want to educate, empower, and level up the expectation from the skincare industry through unapologetically natural ingredients & holistically curated products that carry you through the entirety of your skincare journey.

Our Story

Captured by Francis Tynia Photography

"UrbanBody is for those that want to welcome a new journey of clean, simple ingredients for their skin and an elevated, curated experience for their products." - Shaque'l Wilson, Founder


When posed with loved ones suffering from the struggles of hyperpigmentation, course skin irritation, and breakouts that couldn’t quite be pinpointed due to the expansive and indigestible ingredient list, we knew something had to be done. Research into what natural products could do for the skin, and melanated skin specifically, opened up a whole new world to delve into. The ingredients seemed simple enough but then came the next hurdle of where to buy products from? What products are right for my skin? And, what would my experience as a customer look like? There were some that had the equation down pact, but were listed at prices that were simply unaffordable to many. 
From this - we created a line of products that have been curated with conscious ingredients in mind, vetted through rigorous trial and error on all skin types from deep melanin to fair as well as oily, dry, and combination skin. We have taken the time to build our brand with a science that will make sure you feel as if every part of your order, packaging included, was created just for you. And we do this all while keeping our ingredients unapologetically natural, simple, and affordable - empowering you to live in your best #urbanbodyglow.